Hong Kong’s online shopping market is still relatively small in comparison to other parts of the world (e.g. Europe, China) but growing at quite an impressive rate these days. Especially when we are looking at the purchases of food and beverage products, Hong Kong ‘s population is getting more and more open to buying online. Looking at the online wine sales in Hong Kong, the growth rate has more than doubled in recent years.
But what is the local Hong Kong crowd looking for when they search to buy wine online? Is the online retail price or the quality and name of the wine the more decisive factor when browsing Hong Kong’s online wine shops? Well, there is no definite answer to this to be honest as each consumer is different. Some are looking for online shops that supply a wide range of wines from different countries while others are either targeting a cheaper or more expensive variety of wines. Many also aim at specific wines and countries such as the ones from Chilled Wine and search for keywords such as “buy German Wine online”, “German Wine Hong Kong” or simply the classic ones “buy wine online” and “online wine shop”.
The main reason why Hong Kong’s wine lovers tend more and more to buying wine online is the convenience of it. The Hong Kong wine drinker finds a great selection of wines online with detailed information about the different wines such as sweetness, flavours and food pairing suggestions. Ordering wine directly from your desktop or mobile device and getting it delivered to your doorstep within a day without any delivery fees contribute a lot to the consumer’s convenience. Some online wine stores such as Chiled Wine even offer a customer satisfaction guarantee, stating that if one bought a case of wine and doesn’t like it, he/she can ship the unopened bottles back to get a full refund. As you can see, buying wine online is nothing to be afraid of. It is the most convenient and easiest way to enjoy your favorite wines at home in no time.